About Us

WHO WE ARE

R O M E E L A is a London (United Kingdom) based online jewellery brand, with a goal to disrupt and redefine the luxury jewellery industry. We're not just any brand, we're a proudly run small independent business that truly cares. Every piece is a labour of love, created for a woman like you.

OUR MISSION

Our mission is to make high-quality luxury jewellery accessible to all. We believe that jewellery should elevate and empower you every day, allowing you to express yourself and feel comfortable in your own skin.

OUR STORY

Our story began with a simple frustration — beautiful jewellery always seemed to come with a luxury price tag or faded after a few wears. After years of struggling to find affordable yet luxurious jewellery, we set out to change that. With a deep love for timeless design and an obsession with quality, we created ROMEELA: jewellery that looks expensive, lasts through life’s moments, and never asks you to choose between beauty and budget. Our goal has always been to make our customers feel as special as they truly are.

We know how it feels to want to look and feel your best — whether you’re walking into a job interview, celebrating something big, or just needing a little boost on a regular Monday. That’s why every ROMEELA piece is designed to be more than an accessory- it’s a quiet confidence. A small luxury that belongs to you. Our pieces are made for everyday wear, but they hold space for your boldest dreams.

Whether you prefer to stack your rings or wear a solo dainty everyday necklace, we've designed our jewellery to be versatile for every occasion. Most importantly, we've made it possible to do this without breaking the bank, because we believe everyone should be able to experience luxury. 

Designed for women, by women.

BEHIND THE DESIGN

Every ROMEELA piece begins with a pencil, paper, and a vision.

We design each ring in-house — sketched by hand, refined with care, and imagined for the bold. From the curve of the band to the perfect placement of the stone, no detail is overlooked.

Our process is slow, intentional, and focused on creating timeless pieces that feel just as good as they look. This is where your jewellery truly begins — on paper, with purpose.

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THE ENVIRONMENT

R O M E E L A is an environmentally conscious brand, focused on ensuring our supply chain is as sustainable as possible. Most of our packaging is recyclable or made with recycled materials, and the metals we use are 100% recyclable.

To avoid over production, we do not follow all seasonal trends unless we believe they can stand the test of time. We also release products in small batches, and if they're loved by you then we continue to restock them. This prevents excess waste and ensures we remain as sustainable as possible. 


COMMUNITY

We strive to continue to create a wonderful community of jewellery lovers determined to uplift themselves and everyone around them. Our community is important to us, and we actively listen to any feedback given to us. We aim to inspire our community to be confident, love themselves, and always be who they are.
At R O M E E L A, we want to make everyone feel included.
  • Affordable luxury: we understand that not everyone is able to spend (hundreds of) thousands on diamonds, especially engagement rings. That's why we created a collection of engagement rings that look just like the real deal (and a fraction of the price tag). We've also designed diamond simulant necklaces, earrings, bracelets, you name it, to give you the luxury look and feel for much less!
  • Stress-free travel: who wants to stress about loosing a precious diamond (or heirloom) whilst on vacation? Nobody! Keep your precious jewels safe at home and dive into your adventures with our diamond simulant jewellery that you won't have to worry about, while still looking glam!
  • Expecting Mama's: As your body is evolving, so are your fingers. Enjoy the magic of motherhood without having to worry about your precious rings getting stuck. We've designed a collection of adjustable rings to adjust to you throughout your pregnancy.
  • Promises: we know not everyone is ready for marriage due to many reasons such as age, finances, or just life obstacles. We dedicated ourselves to creating a diamond simulant ring collection of promise rings as a symbol of commitment until the time is right.
  • Profession: If you have a hands-on career, you may not be able to wear your meaningful ring to work, or you may be afraid of loosing it. With one of our rings, you're able to still feel the sentiment of your ring while keeping it safe at home.
  • Skin sensitivity: we've taken into consideration jewellery lover's with skin allergies to metals by using 925 Sterling Silver and Stainless Steel either plated with real 18K Gold or Rhodium, as they are known for their low allergenic potential, ensuring your comfort.
  • Everyday comfort: we understand that jewellery is not only an adornment, but part of a persons individuality and daily life. That's why our jewellery is made to be worn to ensure that you get the most out of it. We've created a collection of simple everyday jewellery that can be layered or worn solo to add a touch of magic to your everyday look. We've also made sure it is waterproof and non-tarnish so you don't have to take it off before doing basic daily activities.
  • Gifting: looking for last minute gifts? Whether it's for your family member, best friend, partner, or a little treat to yourself (because you deserve it), we've curated our jewellery to serve as the perfect sentimental gift. All our jewellery come in luxury pouches (for free) ready for gifting!

At R O M E E L A, we're not just offering jewellery, we're offering you peace of mind to love, live in the moment, and experience luxury on a budget. Ready to find your sparkle? Let's go shopping!